In recent years, social media has made a major impact on how organizations, individuals and communicate. It has allowed them to share information instantly and exchange views and opinions about various subject matters. More and more people now use social media if they want have instant updates about topics that they are interested in. Organizations and businesses have recognized the important role that social media plays when it comes to reaching out to their target audience or market. An organization can easily gather support for their cause if they published them at social networking sites. Businesses see an increase in their number of clients when they talk about their latest products and services through the different forms of social media.
In Twitter, for example, a simple ‘tweet’ about a new product can spark interest from among the followers of the account where it was posted. If a product can attract the attention of more Twitter users, it is most likely that the product will do well against its competitors when it comes to sales. Businesses have adopted a new marketing strategy where they Buy Tweets from accounts that have followers that belong to their target market. That way, they will be able to reach those who they think are more likely to patronize their products.
Labels: Blogging, Internet, Marketing and Advertising